Enterprising Insights Podcast

Enterprising Insights, – Industry News and a CX Rant, Episode 29

In this episode, host Keith Kirkpatrick covers industry news from the past week, including a briefing with Cloud Eagle, a new product announcement from NetSuite, and Adobe’s terms and conditions updated.

Enterprising Insights, – Predictions at the Halfway Point of 2024, Episode 30

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the mark.In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the mark.

Enterprising Insights: – Market Insight Report Spotlights, Episode 31

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses two Market Insight Reports he authored at FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms.

Enterprising Insights:– Omnichannel Communications Reality Check, Episode 32

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses the state of omnichannel communications, covers survey findings on the use of omnichannel, and delves into the challenges ahead.

Enterprising Insights: – Salesforce Announces an LLM Benchmark for CRM, Episode 33

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses Salesforce’s LLM benchmark for CRM, and rants about the lack of transparency around the collection of data from Hyundai, Honda, and GM.

Enterprising Insights: – Earnings Season for Enterprise Applications, Episode 34

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger market trends.

Enterprising Insights, – Low Code Development, Skills Development, AI Safety, and AI Optimization, Episode 25

Keith Kirkpatrick discusses news from the world of enterprise applications, HR, and AI. Focusing on the growing use of no-code/low-code development platforms, enterprise skills development, the use of AI guardrails within a CRM, and how AI can be used to optimize digital customer experiences.